2018 Biz Recap: Income Plus Highs, Lows, & More!

Hi friends!! Happy 2019! 2018 was the first full year I was a freelancer full-time. There were lots of ups and downs, moments of panic when I thought my hair would fall out and the world was ending, and of course the highest of high moments when I felt like Steve Jobs. I asked you guys back in October (around my 1-year business anniversary) what questions you guys had regarding starting a full-time freelance career and that is what this post will center around. I also…

Freelance Income & Traffic Report: November 2018

Hi guys!! Nothing too exciting this month – except I put a lot of money back into the business in November. I’ve got some pretty exciting (translation: expensive) projects coming up and I started working on them in November, so my spending was definitely up this month lol. Other than that, my social media services ran per usual, but I got some great brand collaborations with brands like Winc, Pita Jungle, and Drybar. I really want to try to grow my blog as I head into…

Best Facials To Get In The Winter

Hi friends!!! I’m back in action on the skincare train (did I ever get off the train? no.) and I’m switching things up a bit because my skin always changes a bit when the weather changes and it forces me to change up my skincare. As many of your know, I have two memberships from Zona Med Spa (located in Scottsdale, AZ): Dysport Membership ($99/mo) that includes: Two areas of your choice for Dysport, every 4 months. 10% off all services and products throughout the year!…

My name is Becca Booker - I live in sunny Phoenix, Arizona and I own According To Bbooks a lifestyle blog focusing on life running my business, Homemade Social, skincare, tips, book recommendations, and more! I love my dog Jojo, brunch, podcasts, and a good glass of Zinfandel.


What I’m Currently Loving:


  • getting jojo to sit & smile for a pic is basically an olympic sport 😂 love being able to take her out and about with me these days! we went to @fatebrewingaz for lunch and got spicy margs (my fave 👌🏼), a caesar salad, crispy chicken sandwich, & spinach dip 😛 they even brought jojo her own treat and she was a v goob girl #fatebrewingaz #myphx
  • it’s Friday and I’m in the mood for some pizzaaaa 🍕😛 t god @saucepizzawine brought back their summer sampler special where you can get a salad, pizza, and 2 glasses of wine for $22 🍷 so you can either grab a friend or enjoy the special solo lol until the end of August 🙌🏻 #myphx
  • when jojo wants in on my pic 🥰 swipe for the progression hehe. this was me (impatiently) waiting for my door dash chic fil a order at the office bc my new Mac is supposed to arrive today and I wanted to be here to sign for it. it still hasn’t come yet 😅😂 rockin this new jumper from @target that’s like $20 and super comfy and reminds me of Burt & Ernie 🙃 http://liketk.it/2CEBw #liketkit @liketoknow.it #LTKunder50
  • hey @chelseaaaelizabeth can you pls move back to AZ? I hear SF is a lil spendy. so good seeing you 🧡☀️ #clingy
  • just making ourselves at home!!!!!! #hotelslippers #myphx http://liketk.it/2CoTg #liketkit @liketoknow.it
  • *not just a pretty beach pic!!* did you know 26 billion pounds of plastic enter our oceans each year from land-based sources 😬 makes me so sad for our beaches & the ocean wildlife 😭 tomorrow on #worldoceansday, @lovebeautyandplanet has teamed up with @surfrider for their #smallactsoflove campaign - if you’re near the beach this weekend, check out @lovebeautyandplanet‘s IG stories to learn more and find one of their 27 nationwide beach clean ups happening tomorrow!! #lbppartner #lovebeautyandplanet
  • just me in my natural habitat at our last @damescollective.phx morning mindful 🤓🥂 join us for our next panel THIS Friday at @theemeraldaz from 8-10:30 am to learn about eliminating the jumble and instead focusing on the main needler-movers in your business! panelists include @little_k_kata, @lalahighlights, and Angela Muniz of Tin Can Marketing. come join us for mimosas, meet some awesome female leaders, and learn a bit about progressing your business. get your ticket in my link in bio!! #damescollectivephx pc: @meganclairephoto
  • mornings with jojo 💘 http://liketk.it/2Cjni  #liketkit @liketoknow.it
  • such an honor speaking at the @prssanational conference this morning!! I spoke on my tips to create a “self-made” career and gave the students tips on personal branding to set themselves up for the career (freelance or not) that they want!

It was one of my goals this year to speak at more events like this, and I took @timferriss ’s recommendation and started out by just emailing the @asuprssa chapter to speak at one of their meetings, which then lead to this speaking opportunity! Sometimes we just gotta put ourselves out there so the next door will open up 🤓 thanks so much for having me today!! 💘 #PRSSA (p.s. my new strapless bra hasn’t come in the mail yet so I had to wear the old one and it was so uncomfortable I took it off the second I got in the car 😅)

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Freelance Income & Traffic Report: October 2018

You guys. October was EXCELLENT. I went to Hong Kong & Bali for two weeks to travel and (most importantly) TAKE A REAL VACATION!!! This was a trip I had looked forward to for months. I had it booked since February if that is any indication of my excitement lol. BUT I also kind of dreaded it…. I read a quote somewhere that was saying how if you can’t take an actual vacation without working, then you’re just self-employed, not a business owner. This just struck…

Now Hiring Social Media Internship: Spring 2019

It’s that time again! Internship app szn!  It has been such a pleasure working with my interns for the last 3 semesters and I’m ready to hit the ground running for the next group! Things to note: the internship is unpaid and must be based out of Scottsdale, AZ. More than likely, you’ll be required through your school to receive school credit for the internship, which will determine the number of hours you’ll need to work each week (approx. 8-15). However, some of the work will be able to…

Freelance Income & Traffic Report: September 2018

If you follow me on social media you know I just got back from a two-week vacation to Bali & Hong Kong with my sister! It was amazing and such a great escape from life & work (for the most part). I did check emails & reply to some basically every week day, but I was able to delegate most other tasks to my assistant Haley and my interns. They were such a big part of me being able to take this much needed break and…

How To Get Into NYFW (& How Much It Costs) As A Blogger With 14k Instagram Followers

It’s every blogger’s dream to go to fashion week, right?! Well, this year I had my first opportunity to attend and I seized it like no other. My friend Monica (she’s a publicist and I was on her podcast here) was going to NYFW and invited me to go toward the end of July or early August. I had enough Southwest points for a free flight (if you don’t have their credit card, it’s amazing), and we found a deal for a hotel in Midtown (The…

How To File For an LLC In Arizona & Get Your Business Properly Set Up

Hi friends! As I talk more about freelancing and connect with more fellow freelancers, I’ve realized a lot of my peers haven’t properly set up their LLC or haven’t applied for a business bank account! I honestly get why people avoid it – legalities and taxes are terrifying and confusing haha. But in the state of Arizona (and I’m sure in other states) it’s really quite simple to file for an LLC and a bank account. So, this blog post will cover 3 steps to set…

Recommended Tools & Resources For Marketers, Bloggers, & Small Biz Owners

Hey guys! So today I am sharing my favorite recommended tools & resources that I use in my business to keep myself sane. Ha. But seriously — some of them are more geared towards business/admin, some are towards social media management, Facebook Ads, and analytics, and some I’ve used to help grow my influence and coordinate brand partnerships as a blogger. I’ve also gotten TONS of questions about which online course I’ve taken, so I have listed those at the end. If there is anything you…

How To Track Monthly Social Media Analytics (+ FREE Analytics Tracking Spreadsheet!)

Ever wondered how social media agencies and brands track their social media analytics at the end of the month? Need a better way to track your (or your clients’) social media growth? When I was first starting out as a social media freelancer, I created this Social Media Analytics Tracking Spreadsheet to help me to get a better idea of how my social media services were impacting my clients’ growth across the various channels that I was managing for them. Since then, I’ve realized that there…