Ahhh yes. The myth & the legend of buying & blocking Instagram followers.
If you know anything about Instagram (yep… you can find me on the gram here), you’ve probably heard a negative connotation associated with buying followers. Some people, however, are supportive of it if the circumstances allow. Let me explain why I bought then blocked Instagram followers…
Why Getting To 10k Followers Is A Milestone
If you are a “micro-influencer,” that is, an influencer with less than 50k followers on Instagram, the goal is get to 10k followers so that you get the magical additional feature: the “swipe up” on Instagram Stories.
Not only is having an engaged following of 10k+ followers an accomplishment in itself, but this added benefit has SO many great benefits to growing your brand or blog.
Why The “Swipe Up” On Stories Feature Is So Cool
Two things: traffic & affiliate income. Without the “Swipe Up” feature, the only way you can direct a follower to a website is to get them to click the link in your bio. Since Instagram only has ONE link in each user’s bio, the chances of a follower….
- Scrolling through IG feed
- Reading your caption
- Navigation to your profile
- Clicking the link in you bio
- Waiting for the link to load
- & landing on your website
…is about 5-8%!!! It’s an insanely difficult task to get people to go to your website from Instagram.
However, if you get over 10k followers, you get the “Swipe Up” feature, which allows you to link (think: blog posts, affiliate links, YouTube videos, etc.) on your story so that all a user has to do to go to your link is swipe up while viewing your Instagram story. It takes out all of the above steps!!
The month I got to 10k followers and was granted the magical “Swipe Up” feature, I saw a 32% increase in traffic to my website!
Now on to the good stuff..
Why I Bought 300 Instagram Followers
Ok. So. While I was sitting at around 8k followers on Instagram, one of my friends suggested I just buy 1.5k followers to get to 10k.
“You’re so close! Just do it!”
To me, having the added feature was important, but I had worked SO hard to grow an organic & engaged to 8k that it felt fraudulent to just fake my way to 10k.
As I neared 8.5k about a month later, I had TWO clients ask me my opinion on buying followers. I gave them my shpeel on how it’s best to grow organically and how “bought” followers almost NEVER end up becoming an engaged follower. But, I had never actually looked into how to do it myself.
I did a little research (aka typed in “buy Instagram followers” into Google) and discovered that you can buy 300 followers (the smallest amount) for $2.99. THREE DOLLARS! I was shocked because I hadn’t realize how cheap it was, and I thought, “what damage could 300 followers do?!” when it was as little as 3.5% of my current following.
I grabbed my credit card and bought them…
INSTANT REGRET. For multiple reasons:
- The system I used tells you you’ll instantly start getting the followers. For some reason, I instantly got HUNDREDS of LIKES instead. No followers. WTF? I had to write in to the company’s support team and the “owner” tried to tell me that these were my new followers engaging with my content. Um, no. He somehow fixed it and the followers started to come through.
- Many of the new followers looked like spam/fake accounts. Many didn’t have profile pictures, followed 7,000+ people, and had never posted to their accounts before. I blocked the accounts that were immediate “red flags” to me.
- After buying 300, about 20 unfollowed me instantly, and then I blocked another 40 or so.
- The majority of people who followed me were from Brazil and India*, which would throw off my demographics**.
A month later, I hit 10k! Boom. “Swipe Up” feature: added. But that was really the only change lol.
Why I Decided To Block Instagram Followers (2,000+):
Two words: ENGAGEMENT RATE.
Following is queen, and engagement is king.
Engagement rate on a post can be calculated by :
- (Likes + Comments) / Total Number Of Followers x 100
- Example: (452 + 12) / 11,000 x 100 = 4.22%
Over time, I noticed NONE of the followers I bought engaged with me. From the perspective of working and collaborating with brands, having a portion of my following that was completely disengaged wasn’t of value to me (or the brands who would want to work with me).
Followers who do not engage with you are called ghost followers. Most systems define “ghost followers” as those who have not engaged (liked or commented) with your last 50 posts.
What Makes For A Valuable Follower?
A few things:
- Someone who engages with you (likes/comments on your posts, watches your stories, DM’s you replica watches). Indirectly, engagement can also be considered saving your posts and spending time swiping through or reading your posts (which you can’t measure, but Instagram can)
- Someone who actively posts on their profile AND matches the key demographics of your target audience so that you can better pitch your services to work with brands also trying to reach your audience (ie. for me, women ages 18-27 living in the US or Canada)
How To Find Your Disengaged / “Ghost” Followers
There is an app called “Unfollow“. It’s free (you can pay to remove ads or buy unlimited “coins”…more on that later) and it will analyze your following (and who you follow) into three categories:
- Inactive followers: Those who have not posted to their personal Instagram account in the last 90 days
- Ghost followers: Those who have not engaged (liked or commented) with your last 50 posts (as of 5/16/18, this feature hasn’t been working in the app for me for the last week or so)
- Non-following users: Those who you follow but who don’t follow you back
But, like most things:
You can only block 80 followers an hour (or else IG puts a pause on your account because of “suspicious activity”). This is why I wouldn’t recommend buying unlimited “coins”, because you’ll have to keep coming back to the app anyway.
So the process of getting rid of all the followers who aren’t valuable to you can take a while.
But, overtime, as you block the followers who don’t engage with you, your engagement rate will go UP. Engagement rate is one of the first things brands look at when they want to work with an influencer, so it’s important to have a high one!
I understand buying & blocking Instagram followers is very taboo, but I wanted to talk about my experience to bring awareness to the downside of buying followers. While it may be quite affordable, down the road it will skew your following’s demographics for the worse – thus, making you ineligible to work with many US-based brands. Hope this post helped! As always, feel free to let me know if you have any questions in the comments below or DM me on Instagram!
*Companies who you buy your following from (who you pay 1 penny per like) then go to users in countries where the U.S. dollar is strong (like Brazil and India) and pay them a similar rate for each account they follow, but in their own currency, of course.
**When working with brands as an influencer, many brands or agencies will be given access to the demographics of your following. Obviously, it doesn’t look legit if a large percentage of my following isn’t from USA or English-speaking countries because I don’t create content for those audiences.